"At this year’s show we have presented tons of new products, including, not one, but two new cabinets for our Bryke Video Slots product line. The first cabinet is ‘ILLUSION’, a portrait-type cabinet with a massive curved 43” LCD, a 21.5” LCD topper and our new fully digitalized button panel ‘SmartDeck’. Illusion showcased the sensational new game Bashiba Link. This multigame with four games per machine has beautiful Chinese-themed graphics and sounds, and fascinates players with its highly innovative game mechanics that combines for the first time in the gaming industry a multiway math model with our renowned Link Bonus, inspired by Bryke’s super-hit ‘Link King’. The second cabinet we presented in Las Vegas was ‘ALLURE’ which comes with 3x 27” Full HD LCD’s and features Zitro’s ’SynchroScreens’. The upper screens sync up on a bank level, creating a visual spectacle that is comparable to the aesthetics and functionality of a cost-intensive overhead signage," said Viveiros Ortiz, who then added: "‘ALLURE’ also incorporates the powerful Triton processor and the digital button panel ‘SmartDeck’. On this cabinet, the multigames ’88 link Wild Duels’, ’88 Link Lucky Charms’ where shown, as well as ’88 Link shock’ from the Shock Family. All ‘Shock’ products have a mystery progressive jackpot that can be interconnected amongst each other and which allows for casinos to create their own and exclusive ‘SHOCK LOUNGE’. Both cabinets, ILLUSION and ALLURE, have an ultra-slim cabinet design that occupies less space on a casino floor than any other machine on the market and more space for the player. In addition, Zitro has presented many more games from its Bryke Video Slots product line, as well as new Video Bingo games and an updated game library for online operators."


He then highlighted the products that stand out at the show: "Visitors were generally impressed by the wide product range at our booth, but were particularly fascinated by the two new cabinets, ‘ILLUSION’ and ‘ALLURE’. Not only is the hardware of outstanding quality and counts with sleek and ergonomic design, but the content we have presented, specifically designed for each platform, created a lot of expectations. We just started placing them in Mexico with incredible success, and more will be installed in many more countries very soon. Just to give you an idea, we sold more than 2,000 machines during the show days, which is not common! And of course, we are going to sell many more now that the show is over and we continue with our regular business."

When asked to make an evaluation of the performance of the company, he affirmed: "Zitro is in a moment of great and rapid expansion on a global scale, thus, our goals each year change significantly. We’ve never had such a wide product offering, especially for Video Slots, as we have presented this year at G2E. To be where we are today, in terms of product, is the result of serious investments in the past, but also means keeping up with the latest innovations in the present and looking to the future. The heavy investment we have made and are still making, must be backed up by corresponding sales. I could, however, not be happier about the many deals we have closed during the show. I am proud to confirm that our expansions plans are working out far better than we’d ever imagined. All of this is only possible thanks to the superb team we have at Zitro, of which I am flattered to be leading."

He then commented: "Our goals are to keep expanding, entering into new markets as well as grow in those countries where we are already present. But also, to recreate the same success in these new markets that we are having right now with our products which, when we install them in any casino in the world, makes us number one or two supplier in terms of net win."

The firm will also be present at other shows, which he considers as an important channel for them to be able to showcase their products and communicate their strategies. "The next one we will be attending is BEGE in Bulgaria in November, and, of course, we are already preparing for ICE in London in February, where we will be again launching incredible new products. And next year, we are going to host our first Zitro Experience in Spain. "

With regard to the markets in which the company operates, he assured: "The list of countries where we are present grows every day and I am proud to state that we now have a presence in all five continents. Of course, in some markets like South America, Mexico, Spain and the Philippines, we have a much wider presence thanks to our Video Bingo games, a business that we have consolidated when the company was founded back in 2007. However, Bryke Video Slots games are very, very successful everywhere we have installed our games and this is helping us to open and compete in new markets where we weren’t present until now. We are currently expanding in various countries in Europe, Asia and South America, and have also recently achieved our first installations in US casinos.  As you can see, the approach we are taking is global, but at the same time very well planned and prioritized, as we want to make sure that we do things correctly."